VPN Articles and News

Netflix Announces Crackdown On VPN Users

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Tuesday, July 19th, 2016


Just days after launching its streaming service in 130 new countries, Netflix has declared war on VPN and proxy users. In a blog post posted on the company’s website, David Fullagar, Netflix’s Vice President for Content Delivery Architecture; promised that people using unblockers and proxies to bypass geographical blocks would be unable to do so in the coming weeks. This is a significant development since it is going to affect a large number of Netflix subscribers spread across all over the world.

It is a well-known fact that a large percentage of Netflix users rely on VPN or SmartDNS services to access movies or TV shows which are not yet licensed or available in their geographical regions. More specifically, most customers use such tactics to access the US version of Netflix since it offers the best collection of English language movies and TV shows. As a matter of fact, it was revealed few months back that Netflix had almost 350,000 subscribers in Australia even before the service was officially launched in the country. Needless to say, most of these subscribers were using VPNs or SmartDNS services to access content which was meant for US or UK based subscribers.

In the blog post, Fullagar argued that if all the Netflix titles were globally available, there won’t be a reason for anyone to use unblockers or proxies. He also mentioned that while the company was working towards licensing its content library for all the countries, the historic as well as current practice of licensing content by geographical territories is likely to prevail for some more time. However, Fullagar promised that the goal of the company was to make its content available to all of its subscribers and over a period of time, customers can look forward to accessing the same content from any part of the world without relying on proxies.

The blog post also sheds a light on how Netflix plans to enforce the ban. Fullagar says that the technology which allows the company to ban VPN or SmartDNS users is continuously evolving and is being used by a number of On-Demand content providing firms. He also said that the company was confident that the move won’t affect subscribers who are not using proxies.

While Netflix has announced a crackdown on VPNs and proxies, it is not yet clear how the subscribers would be affected. Days after Netflix made the announcement, subscribers of certain VPN services reported that they were being redirected to the local version of Netflix instead of their preferred version. However, enforcing a blanket ban on VPN services doesn’t seem feasible since providers of such services can simply buy a new range of IP addresses to replace those that have been banned by the streaming giant.

This is not the first time when the news of Netflix banning the use of VPNs have surfaced. However, unlike the previous instances which were denied by the company, it seems that Netflix has finally caved in to the demands of content providers.


July 19, 2016
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